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FIDUCITATIONS - A NEW TYPE OF WEB SYNTHESIS REPORT

• A synopsis of the topic written by Fiducité Guides,

• Citations on the topic from qualified sources, primarily Internet sources.

Each citation in a Fiducitation generally has four parts: Annotation, Clip, Source, and Cached File. The Annotation explains the significance of the citation. The Clip is a text or graphic excerpt to help you decide whether to view the complete cited document, which can then be viewed by clicking on the Source URL or the embedded Cached File. All information is attributed to its source. Most sources are derived from public or private, non-copyrighted Internet sites, although Fiducité will perform primary research or personal interviews for selected topics.

There are two types of Fiducitations: Shared and Custom. Shared Fiducitations are sponsored by Fiducité and available to all Fiducité clients. Custom or "On-Demand" Fiducitations are requested by a specific client, who retains the exclusive rights to that Fiducitation.

Fiducité's "on-demand" Custom Fiducitations allow us to address our customers' most critical knowledge needs, including:

• Competitor Strategy: Want to know what a competitor is up to as revealed through the comments and references on the web? We can find what they won't tell you.

• Markets: Which are the attractive financial markets of today and tomorrow? Which institutions are the leaders - and the laggards? We make this visible through our selection of just the right sources

• Customers' Feelings: Many customers reveal their feelings and behavior on the web. Through synthesis and analysis we can tell you what they like - don't like - and intend to do tomorrow.

• Back Office Needs: The costs and needs of back office operations are often cryptic. We delve into minutiae to extract just the right citations for understanding back office jargon.

• Issues and Debates: Who's for and against key industry issues and initiatives is usually obscured by the tide of rhetoric. But, using our parsing abilities, we tell you what they're really saying on the web - and on both side of the issue.

• Trends: Trying to understand what the key trends are and why? Want to know where they'll end up? Our web synthesis reaches deep into the web to find all the relevant information.

• Industry Suppliers: The industry has as many suppliers today as players - and all of them have munificent brochures. We help you out of this nightmare by finding the published facts about vendors and their products.

• Statistics: The web is a potential goldmine of statistics, estimates, and data. We find it for you and bring it together in a coherent storyline - and we get you all the aspects, not just one person's view.

• Forecasting: Everyone has a view of the future but few readers can assemble a consensus among the varying visions. We find all the gurus and prognosticators for you and bring it together. Then you decide with maximum information.

• Channels: A narrow definition of the industry leads too many firms to ignore or misunderstand the role of channels. We help you take the true measure of channels by ferreting out only that which really matters.

• Regulatory/Legal: It's easy to get lost in the maze of regulations and laws freely available on the internet. We drill down for what really matters to your issue and put it in a context you can understand.

• Case Studies: Few things are as valuable, yet as hard to find. The web has them, but without a synthesis of good sources filtered with a jaundiced eye, not much is learned. We help you get there.

Last, the web covers the globe. Material for banks in Asia can be discovered almost as easily as for brokerages in the US. But, issues and situations differ. We cover the globe as needed or to bore down on a particular country or region.

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